Join us at a different local studio each month for The Lunch Box. Break away from your desk to visit an amazing studio and listen to local design leaders present original perspectives that will inspire, shift or interrupt your relationship with the design space. After the presentation there will be a chance to ask questions and pick the brains of some of Seattle's brightest design minds. Our April lunch will be hosted by Slalom in their awesome space who will discuss:
PikeUp! How Two Agencies Built a Campaign and Digital Experience to Expand Pike Place Market
Since its founding in 1907, the Pike Place Market has been an iconic part of Seattle’s cityscape—a bustling destination for locals and tourists alike. With the ongoing overhaul of the Seattle waterfront, the market is poised to expand westward. As the project moves into its final funding phase, the Pike Place Market Foundation is taking strides to communicate its expansion plans and engage with the community.
The Market Foundation wanted a vibrant, mobile-friendly website to provide helpful information at the point of need that could communicate its key messages about the Market and its plans for growth. Just as crucial was an interactive ecommerce component, to help kick off a public fundraising drive, called Pike Up!, to raise the $9 million needed to complete the project’s $66 million price tag.
Join Slalom, Wexley School for Girls, and the Pike Place Market Foundation as they discuss the process of creating a compelling campaign idea, infusing that into a responsive digital experience, and launching a campaign to complete the 40-year vision of the historic district and connecting the Market to Seattle’s waterfront.
Presenters
Brian Ladyman, Practice Area Director, Slalom
Brian Ladyman leads Slalom’s Seattle Customer Engagement team. He brings over 20 years of marketing/digital experience, much of which has been focused in the high tech industry. His industry and consulting/agency roles include leadership at PeopleSoft, Oracle, A.T. Kearney, McCann Worldgroup, and more. Brian holds an MBA from the Tuck School at Dartmouth. At Slalom, the team skills span User Experience, Visual Design, and Digital/Marketing Strategy.
Ted Youngs, Design Lead, Slalom
Ted Youngs is a design lead at Slalom. He focuses on helping machines and businesses speak in a language that humans understand. He brings two decades of experience working at the intersection of technology & design with companies that range from Microsoft, Old Navy, Qualcomm, and multiple early-stage start-ups.
Cal McAllister, CEO, Wexley School for Girls
(As told and typed by his 6-year-old niece, Louisa.) Uncle Cow is a man, and he is nice! He is a joyfle man. He has 2 neeses, and 1 nefuwe. He has soft scruffy hair. He has a nice wife named Amanda who takes showers 100 times a day. He has baby named Paige and a baby named Annie. He has a verey good tast. He is a strong man. He is a writer at Wexley School for girls. His favorite house anamle is a dog. And he is a verey good prson. He is a nice, and cinde friend. He is a funny man, and is 44 years old. He is a asom prson, he is hansome, and a verey good dresser. He has 2 tatoos. He likes playing soccer. He takes shorter time in the bathroom than his wife. He has a verey smart brain. He is a little strange sometimes! He is a verey good worker. He stays up really late. His favorite song is: Happy Birthday! His favorite person is Amanda. The best thing he has ever done in his whole life was his weding day. His favorite memory of being a kid is playing stik ball in the summer with his brother.
Patricia Gray, Capital Campaign Manager, Pike Place Market Foundation
More than fresh fish and produce, Pike Place Market is a model for how a diverse neighborhood stimulates a dynamic, economically viable community. Patricia Gray’s approach to fundraising, public relations and marketing is firmly rooted in community building; and she believes that there is no better place to do this than Seattle’s beloved Market. Her previous experience in communications and fundraising includes Wellspring Family Services, FareStart and the University of Washington Alumni Association. She has also served on the board of ROOTS Young Adult Shelter. Patricia holds a journalism and telecommunications degree from Ball State University. Prior to her nonprofit career, she was a journalist in Indiana, The Netherlands and locally for Real Change Newspaper
About Slalom
Slalom designs and builds strategies and systems to help our clients solve some of their most complex and interesting business challenges. We put people first. Every individual who joins us becomes part of our fabric, weaving their talents and perspective to the greater whole of who we are.
Details
Arrive at Slalom between 11:30-11:45 am to pick up your lunch then listen to insanely bright design professionals and meet a few new folks in the process! When registering, you'll choose from a lunch menu including vegetarian, gluten-free and health-conscious options. AIGA members, please use your member-number during the registration process.
Location
821 2nd Ave #1900 | Seattle, WA 98104
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The Lunch Box identity was designed by Tyler Engman.
