With more than 200,000 employees in the U.S. and $48 billion in revenue, ad agencies and design firms aren't going away anytime soon. But it's fair to say that the tide has turned, with in-house agencies seeing most of the growth, while ad and design agencies are feeling the pinch. What happened? What's ahead? And what should designers, writers, and managers be thinking about as they get ready for the next wave?
Prepare to get out of the back seat and hop behind the wheel, as the leader of Boeing's 150-person creative services team, Wayne Barringer gives you an encouraging glimpse of the future of in-house.
This talk is free but you need to RSVP at SVC's website by clicking here.