Join us at a different local studio each month for The Lunch Box. Break away from your desk to visit an amazing studio and listen to local design leaders present original perspectives that will inspire, shift or interrupt your relationship with the design space. After the presentation there will be a chance to ask questions and pick the brains of some of Seattle's brightest design minds. Our June lunch will be hosted by POSSIBLE in their awesome space who will discuss: 

From Emotion to Trend to Opportunity

In this session of The Lunch Box series, we will explore the changing dynamics and pressures that are shaping the advertising agency space. POSSIBLE leverages the Creative Intelligence process to craft data-based insights that lead to creative work that is inherently smarter. In this presentation, we will explore where the work begins; in the field, with audiences, exploring their emotions, reactions and behaviors to the marketing trends around them.  You'll take a look at examples and into POSSIBLE's work as they build programs that connect their clients to their specific audiences through these emotion-driven movements.

Presenters

Mike Reeder - VP of Account Planning & Strategy
In his role at POSSIBLE as VP of account planning & strategy, Reeder looks to help teams think deeply about client products and brands and how leveraging insights might help them navigate with the world in which they exist. He's a believer that any successful outreach begins with thoughtful thinking around the audience. His goal to articulate these insights into work at POSSIBLE that connects a specific story, to a specific audience, across a specific platform. Through these beliefs, Reeder has shared in numerous industry awards along with his global clients including NIKE, Levi's, Coca-Cola, Best Buy, Microsoft, Disney and Molson-Coors. 

Ray Page - Executive Creative Director
Ray has expertise in user experience, creative strategy, and design, and is able to navigate relevant, integrated solutions with ease. He understands the changing dynamics of how consumers engage with online content, and how that impacts communication, thinking, and behavior. He's a committed and effective collaborator whose leadership and talent have been recognized with numerous industry awards.

About POSSIBLE

POSSIBLE is a creative agency that cares about results.

Our mission is simple: create world-class work that works. That’s why we back up every idea with hard-core data for solutions that make a measurable difference.

With over 25 offices spanning five continents, POSSIBLE boasts some of the best creative minds on the planet. We’ve used the power of this collective intelligence to transform the industry and elevate global brands like Microsoft, Coca-Cola, and the Bill & Melinda Gates foundation. 

By design, we are visionaries, innovators and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.

Details

Arrive at POSSIBLE between 11:30-11:45 am to pick up your lunch then listen to insanely bright design professionals and meet a few new folks in the process! When registering, you'll choose from a lunch menu including vegetarian, gluten-free and health-conscious options. AIGA members, please use your member-number during the registration process.

Location

414 Olive Way, Ste. 500
Seattle, WA 98101

*When you arrive, take the elevator to the fifth floor and check-in with the front desk.

Follow @aigaseattle and #LunchBox

The Lunch Box identity was designed by Tyler Engman.