AIGA Seattle Fellow

Tan Le

2009 AIGA Seattle Fellow

I believe design should be more than visual. It’s a combination of strategy, a multidisciplinary approach, unconventional thinking, and experienced intuition — all combined to arrive at a crossroad of design goodness. I’ve been fortunate to lead design efforts at a wide range of agencies large and small, from my own studio, Grip Design, to well-known Seattle agencies like Methodologie and Wongdoody, to global network agencies such as Landor, Young & Rubicam, and my current gig as a VP creative director at Anthem Worldwide. Along the journey, I’ve amassed stories, design wins and recognition, as well as learnings through a number of accounts, including Microsoft, T-Mobile, Nintendo, Pfizer, Unilever, The Home Depot, and Newell-Rubbermaid. My skill set includes branding, packaging, retail design, as well as digital integration. My wish and constant effort is to connect all of those nodes to tell a bigger brand story. I’ve always treasured my efforts and participation with AIGA, and was very honored to be recognized as an AIGA Fellow by AIGA Seattle. I consider it as a major accomplishment in my design career.

 

About the AIGA Seattle Fellow Award

The AIGA Fellow program is a means of recognizing seasoned designers who have made a significant contribution to raising the standards of excellence in practice and conduct within our design community as well as in our AIGA chapter. The nominee must:

  • Be a practitioner and/or educator with more than fifteen years experience in the profession.
  • Be a member in good standing.
  • Have made a significant contribution to AIGA.
  • Have made a positive impact within their local or regional design community.
  • Have advanced excellence in graphic design as a discipline, profession, and cultural force.