King County Sexual Assault Resource Center (KCSARC) + Team Reach

Problem Statement

How might we present KCSARC’s comprehensive approach to ending sexual violence and providing hope and healing to survivors in a way that attracts and inspires new prospective donors to give?

Project Team Statement

King Country Sexual Assault Resource Center (KCSARC) approached Team Reach interested in solving how they can improve their presence, thus boost their fundraising efforts. Through our process, our research showed that we needed to focus on storytelling to resonate and engage donors. We are working with KCSARC on creating a virtual event toolkit for supporters to spread awareness, an infographic timeline to showcase KCSARC’s history, and flyers of their current services to help new prospective donors to easily digest.

About the Organization

King County Sexual Assault Resource Center (KCSARC) is a 501(c) 3 nonprofit providing direct services to people of all ages, genders, races, and cultural backgrounds in King County, WA, while working toward the ultimate goal of eliminating sexual violence and abuse from our communities. We’re on the front line with victims and their families, ensuring that all people affected by sexual assault get the treatment they need and advocacy they deserve. We’re also at the forefront of change, guiding public policy development and delivering best practice education to create safer environments for everyone.

Organization’s Mission & Vision


Our mission is to give voice to victims, their families, and the community; create change in beliefs, attitudes, and behaviors about violence; and instill courage for people to speak out about sexual assault.


Every person deserves to be free from sexual violence.

Client Representatives

Laurel Redden, Marketing Communications Manager

Kelsey Fowler, Marketing Communications Coordinator 

Creative Team Members

Kale Lepak
Natalie Fajardo
Visual Designer
LinkedIn / Portfolio
Kelsie Harris
Visual Designer
Anat Mooreville
UX Designer/Strategist

Showcase Presentation

Watch Team Reach share their team's story at the 2020 Showcase:

Learn more about the Changemaker Series or its 2020 Changemaker Series teams and organizations!

By Margaret Tung
Published September 10, 2020